From my research into the name, Campobello, I found a number of sources for inspiration. Most prominent was the idea of the beehive which I explain further down the page.
I drew from a number of sources for inspiration. The literal symbolism of Campobello itself, Mayan glyphs, and the idea of the beehive.
Campobello is an organization that draws its inspiration from Eleanor Roosevelt—politician, diplomat, feminist, and activist. Eleanor was taught by Marie Souvestre, a female educator who sought to develop independent minds in young women. Souvestre founded the girls’ boarding schools called Les Ruches, which means “The Beehives” in French. This is what inspired the logo.The beehive symbolizes industry, stability, structure, and organization. Bees are productive, they stay focused on their work, and never get sidetracked from their goal. This tenacity is at the heart of Campobello’s brand values.