“I’m a designer and a tinkerer”
Since 2005, I have had the privilege of working on various projects and collaborating with incredible clients and teams. My passion for design and technology extends beyond just a job; it’s a way of life. I’m constantly exploring new ideas and pushing the boundaries of what is possible in graphic design, web design, UI design, UX design, front-end development, product design, and user research.
Apart from creating digital experiences, I am also an avid tinkerer who enjoys fixing and refurbishing vintage technology such as rotary telephones, hi-fi audio equipment and speakers, game consoles, and computers. As a designer and tinkerer, I approach problems with a curious and analytical mind. I immerse myself in research, become a subject matter expert, ideate solutions, and either solve the problem myself or collaborate with the right people to find the best solution.
The story behind the name A.F. Knot
A rope walks into a bar, sits down, and orders a drink. The bartender says, “We don’t serve ropes here. You’re going to have to leave!” Frustrated, the rope goes outside and frays his ends—to disguise himself. He then walks back in, sits down, and orders a drink. The bartender says, “We still don’t serve ropes here. You’re going to have to leave!” Upset and dejected, the rope goes back outside and ties himself in a knot—to further disguise himself. He then walks back into the bar, sits down, and orders a drink. The bartender asks, “Aren’t you that rope that’s been coming in here?” The rope responds, “Nope, I’m a frayed knot!”
The rope joke showcases iterative design: we make assumptions, test them, and refine solutions. Similarly, puns exercise both immediate and interpretive thinking, much like UX design. “A.F. Knot” is short for “a frayed knot,” highlighting the mental exercise of puns.