This is the mood board for M.R. Bookkeeping, a small bookkeeping business in the Middle River, Maryland area. There are a number of aesthetics represented in this mood board: the book form; thick lines; oranges, greys, and blues.
There are a number of things going on in this logo mark. It includes both the letters “m” and “r.” It resembles the shape of an open book. The initials M.R. has special sentiment to the owner. It stands for Middle River—where the business resides, and evokes M.R. Ducks—a favorite Ocean City restaurant of the owners. M.R. Ducks got its name from a poem about ducks and in honor of that poem, the serifs in the logo mark look like duck feet.