User experience (UX) design is a creative approach to problem solving and the backbone of our work at A.F. Knot. It’s a process that starts with the people who actually use your product and ends with new, innovative solutions that are tailored to suit their needs and behavior. The process is all about building a deep empathy with the people we’re designing for through conversations, generating ideas and solutions, building and testing those ideas and finally, putting your product out into the world—all the while maintaining constant collaboration with you and our internal teams.
From our experience with user interface design, the foundations of good design practices, and your organization’s brand, we design comprehensive design systems that are built with usability and accessibility in mind. Designs are customized to create the best possible experience for your users and are a cohesive system that spans across all mediums and touchpoints.
Your brand isn’t just a logo and a color pallet—it’s your voice, it’s a first impression, it’s a feeling that people get when they think about your organization. A strong brand identity can establish trust and respect from your users. Most of the products we use everyday, we use because of a favorable impression of their brand. We design strong brand identities that start with the user experience.
We create custom WordPress websites that are beautiful, accessible, and optimized for search engines. Our WordPress websites are not only fast and mobile friendly, they’re also totally protected from hackers and malware. Since user experience is at the heart of our work, our websites are incredibly usable and intuitive.